Sean dudayev business growth expert at frootful marketing says saas companies often make the mistake of putting a lot of tech people in a team with no sales and marketing people. 2 influencers marketing we can see how influential certain people and brands are becoming on different social media platforms collaborating with them to market your startup makes sense because people trust them however as a startup you have to do your homework before picking an influencer for a potential collaboration. 3 sales homework assignments for candidates when people show up to interviews theyre dressed perfectly they smile perfectly every strand of hair is perfectly in place they walk and talk like a salesperson my startup hiring interview hack why why why. Without proper marketing a startup will find it excruciatingly difficult marketing is not homework marketing is not something you do because other people are doing it people often think . Startups customers is a guide to sales and marketing for b2b technical startup founders and employees it explains the fundamentals so you can understand what the business people are actually doing enjoy
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