Doing qualitative research is not easy and may require a complete rethink of how research is conducted particularly for researchers who are more familiar with quantitative approaches there are many ways of conducting qualitative research and this paper has covered some of the practical issues regarding data collection analysis and management. Qualitative research methods are designed in a manner that they help reveal the behavior and perception of a target audience with reference to a particular topic there are different types of qualitative research methods like an in depth interview focus groups ethnographic research content analysis case study research that are usually used. Qualitative data refers to non numeric information such as interview transcripts notes video and audio recordings images and text documents qualitative data analysis can be divided into the following five categories 1 content analysis this refers to the process of categorizing verbal or
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