The first major publication on the innovative and experimental design work produced by the vanguard design group hard werken which made its first appearance in the late 1970s as an eponymous magazine. Graphic art and design 1979 1994 hard werken o one for all is the first major publication on the experimental rotterdam based design studio hard werken working hard travailler dur also known for the underground magazine of the same name hard werkens anarchic design smattering high with low culture and running contrary to . Hard werken was innovative in working both collaboratively and primarily for the cultural and creative industries these areas have become significant for leading contemporary graphic design practices and the impact of hard werken is be evaluated in these terms. Abstract this book focuses on the rotterdam based graphic design group hard werken active 1979 94 and their innovative interdisciplinary practice. Hard werken one for all graphic art design 1979 1994 published by valiz edited with text by ian horton bettina furne text by russ bestley max bruinsma tony credland frits gierstberg noor mertens
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