While jack and als book established the credibility of positioning as a marketing practice i have brought it into the 21 st century with my book get to aha discover your positioning dna and dominate your competition or what i call positioning 20. Get to aha presents a clear step by step framework that will help you determine your companys precise position in the marketing landscape using andys dna based methodology then and only then can you create a branding and marketing strategy that will build market momentum and crush the competition. Get to aha presents a clear step by step framework that will help you determine your companytms precise position in the marketing landscape using andytms dna based methodology. Get to aha has 31 ratings and 2 reviews brian said cunningham says this book is an extension of the genre defining positioning the battle for your mi. Andy cunningham introduces her new book get to aha discover your positioning dna and dominate your competition download a free sample chapter at http get2ahacom
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